Alluvia Chocolate is a handcraft bean-to-bar chocolates brand made by a two-generation family in Mekong Delta, Vietnam. Together we design a brand new identity inspired from the Mekong essence.
Based in Vietnam's fertile Mekong Delta region, Alluvia creates bean-to-bar chocolates using local cacao. They wanted branding that celebrated their Vietnamese heritage and communicated their commitment to quality and innovation.
Client:
Alluvia Chocolate
Project: (re)Brand Identity, Design Consultant
Location: Vietnam
Time: 2018
![Alluvia Chocolate - Vietnam Agriculture Production House - Brand Identity - Vietnamese Brand Designer]()
I designed a new visual identity inspired by the lush alluvium landscapes formed by the Mekong River. Earthy colors and organic shapes reflect the brand's ties to the land. Typography-driven packaging establishes a contemporary, upscale feel.
![Alluvia Chocolate - Vietnam Agriculture Production House - Brand Identity - Vietnamese Brand Designer]()
I designed a new visual identity inspired by the lush alluvium landscapes formed by the Mekong River. Earthy colors and organic shapes reflect the brand's ties to the land. Typography-driven packaging establishes a contemporary, upscale feel.
At the heart of the new logo is the Vietnamese cacao pod, stylized as an A for Alluvia. Script lettering adds an artisanal touch. Throughout the branding, I integrated local symbols, patterns, and illustrations to honor Alluvia's origins.
At the heart of the new logo is the Vietnamese cacao pod, stylized as an A for Alluvia. Script lettering adds an artisanal touch. Throughout the branding, I integrated local symbols, patterns, and illustrations to honor Alluvia's origins.
The end result provides Alluvia with an elevated yet authentic brand identity deeply rooted in their home region. I loved helping reshape the visuals to better convey their family's chocolate-making legacy and pride in Vietnamese cacao.
The end result provides Alluvia with an elevated yet authentic brand identity deeply rooted in their home region. I loved helping reshape the visuals to better convey their family's chocolate-making legacy and pride in Vietnamese cacao.
This project shows my passion for working closely with clients to understand their brand narrative and find compelling ways to bring that story to life. If you're looking to reconnect with your roots or refresh your image,
I'd be thrilled to explore how we can reveal your unique story through strategic design. Let's make something meaningful.