"Are you dreaming about sweets again?"
Are you tired of sacrificing your sweet tooth for a healthy lifestyle? Look no further, Dream Sweets has got you covered! The Zero Sugar and Low Calorie Gummy Bears are the perfect solution for anyone who wants to enjoy sweets without the guilt or negative consequences.
Client:
Dream Sweets
Project: Brand Identity, Brand Story, Naming, Brand Message & Communication
Location: Canada
Time: 2021
*illustration by Luong Doo
The logo features a glassy, gem-like gummy bear to represent clarity, purity, and health. The shape of a mouth and teeth highlights the joy of being able to indulge freely. Vibrant colors evoke flavors and nutrition.
The brand identity was designed with a focus on health, wellness, and joy. The logo is inspired by a mouth and teeth, symbolizing the dream of being able to eat sweets without worries.
Additionally, the choice of a gummy bear made of glass also highlights the key benefit of the product – low calories and zero sugar. The glass-like texture of the gummy bear symbolizes the purity and cleanliness of the product, and reinforces the idea that these sweets are a healthier alternative to traditional sugar-filled gummy bears.
Throughout the project, I considered how to differentiate Dream Sweets as a healthier alternative. The graphics needed to feel light yet satisfying.
The end result is an eye-catching brand identity that taps into consumers' desire for sweets without sacrificing wellness. It was rewarding to craft branding that supports Dream Sweets' mission to reinvent a cherished treat.
This project highlights my expertise in creating brands that connect authentically. If you're looking to define or revamp your brand, let's chat!
This project got featured on World Brand Design Society.
This project got featured on World Brand Design Society.